Dıgıtal Marketıng

When it comes to digital marketing, the most curious thing is what is digital marketing. Because although digital marketing is a widely used concept today, its exact meaning is not actually known. What is effective in this is that the concept of digital marketing is quite broad. Digital marketing basically covers all sales and the process leading to sales through an electronic system or the existing internet. There is no distinction between product or service here, so the concepts are quite diverse.

Digital marketing is divided into different areas according to digital environments. It is necessary to talk about the products and systems required to use a digital marketing service effectively. Computers, mobile phones and all digital content within them constitute this marketing. Digital marketing services are actually a combination of many different sectors. These include many types of marketing such as search engine optimization, content marketing, search engine marketing, content automation, data-based marketing, social media marketing. Each of these is actually a sector and is also known as the main elements that make up digital marketing. With the full existence of the technological age, digital marketing is now known as a standard marketing technique. However, it actually has many sensitive points and not everyone is successful enough in this regard. It is very important to get support from experts at this stage.

It is necessary to know the history of digital marketing as well as knowing itself. Especially people interested in digital marketing should obtain sufficient information about the history of digital marketing. It is possible to trace the origins of digital marketing to the 1990s. This term was first used in these years. These dates are also the beginning of the digital age and have undergone rapid development in a very short time. Digital marketing started especially with Yahoo.

When Yahoo was established in 1994, companies were able to establish websites. At the same time, search engine results have now gained importance with Yahoo. At this stage, companies felt the need to appear more and longer in the search engine. Although this is a brand promotion, it can also be described as the first stage of digital marketing. The year when digital marketing was most effective and made a leap forward was 2006.

Digital marketing showed a significant increase in 2006, considering the search engine. Immediately after this, social media entered human life and digital marketing has progressed rapidly in a few years. Digital marketing greatly affects people's lifestyles today and is actually shaped accordingly. Thanks to digital marketing service, many people have the opportunity to choose the product and service they will buy and see the options.

How digital marketing is done and whether there is more than one method is a matter of curiosity. Although digital marketing can be done in many places today, this is not always sufficient. Because there are many factors that affect digital marketing and accordingly, digital marketing diversifies within itself. Although this is valid for each type of marketing, this is much more so in digital marketing.

While many factors create digital marketing, it is necessary to market products and services through these factors. It is also very important to examine each factor. For this reason, it will be advantageous to work with experienced and educated people in their field. In order to do digital marketing, it is necessary to take the brand into consideration. The web and mobile systems of a brand or company should be checked regularly and the process should run through this system. In fact, this is a communication technique, and digital marketing applied correctly at this stage also shows the communication power of that company. The first purpose here is for the company or brand to appeal to customers.

In this way, it can find the potential customer group and reach both the customer group and the new customer group it wants to acquire at the same time. Of course, this is a process and it is not possible to happen all at once. However, with a good digital marketing strategy, it is possible for the company to achieve its desired goals in a short time. There are some steps that a company doing digital marketing must take. Although these steps vary depending on the company's situation and conditions, they are generally examined in their entirety. These are as follows:

The first of the stages is to create a digital strategy. Digital strategy varies entirely depending on the company's founding purpose and the scope of services or products it provides. Of course, the targeted audience is also taken into account.

There is a requirement that the company or brand be visible on the web. Visibility is very important for companies to reach people while they are spending time on the phone or computer.

With social media coming to the fore in recent history, this is not just limited to the web. In this process, having pages on more than one social media and keeping them up-to-date is very important for the visibility of that brand. Without investing in these, digital marketing will remain quite incomplete.

The customer base should be determined and the targeted customer base should also be included. At the same time, you need to remind existing customers of yourself without tiring them. This is the most important step in creating a loyal customer profile.

It is necessary to provide some SEO-compatible content that will promote the product or service. While presenting these contents, it is expected to be done regularly. This will be especially advantageous for the visibility of the website.

The entire process does not run through digital marketing because it is important to increase the variety of products or services at this stage. When many people you see see new services from you, this will affect them and your target audience will expand.

Besides all this, it is necessary to examine the demands of the customers. Then, these demands should be met as soon as possible.

The digital marketing process is generally like this. However, it is possible to see changes depending on the companies or brands and the expectations of the company or brand. Digital marketing takes many different forms, taking into account the conditions of both the world and the country in which it is located. For this reason, it is very important that creativity and analytical intelligence always work together.

Digital marketing types vary depending on where this marketing is used. It may also be correct to call these channels of digital marketing. Because digital marketing is quite broad and therefore has many channels. Not all of these channels emerged at the same time. These channels include many alternatives such as social media, website, e-mail and Google. Of course, it is possible to diversify these because digital never has a fixed system.

Although there has been intense application-oriented marketing in digital for the last 5 years, websites and e-mails still present themselves as a version of this marketing. . Considering the changing social media sites and changing internet elements, digital marketing cannot be expected to remain constant. These factors should be taken into account when examining digital marketing types. Today's most frequently used products are mobile phones and computers.

Smartphones in particular constitute a serious scope and incorporate a large percentage of digital marketing. Therefore, there is a need for a digital marketing strategy that can be hosted on smartphones. The most important thing here is a channel selection. In other words, if digital marketing of a brand or company is to be done, a channel must first be selected. This channel can be many platforms such as social media, web, e-mail, YouTube. Depending on the product or service, it is also possible to select each or a single channel in intensity. Of course, the budget is also very sensitive at this stage.

Nowadays, every company must have social media. At this stage, although every company opens a social media account, there is not enough knowledge on how to manage this account. This is quite normal because in order to develop in the field of social media, it is necessary to know all the data and be able to control them. While social media is at the center of our lives today, the company's visibility on social media will ensure serious sales and profits.

At this stage, you can get a social media consultancy service. However, it is also important where you get this service because it will be more advantageous to leave it to the experts. Social media has delicate balances. There are many social media platforms today, and depending on the brand, a specific study needs to be determined as to which ones should be run and how to do them. There are many processes such as the colors used in social media design, publication dates of posts and content, response times of companies on social media, content management, and managing the public relations process of accounts. The first step for these is to open an account. Then, a common strategy is determined and necessary sharing is made in line with this strategy. During this entire process, a report is prepared following the social media consultancy service and this report is shared with you.

Google AdWords is known as “Google Ads” today. Google ads are actually the area with the highest budget and it is possible to understand how effective it is from here. Google ads have actually been around since 2000, but they have become a much more effective platform in this period when digital marketing has become more intense. Advertising on Google comes with different budgets. However, it is not just about advertising. Experts in this field are carrying out a study on where and how advertisements will be placed.

At the same time, reporting of this process is also made. Google AdWords advertising coverage is particularly focused on text. A titleand a related explanation are essential here. At the same time, the domain name of the site is also important at this stage. While your site is at the top, the scope of the site should be explained in the shortest and clearest words. In addition, terms that serve the purpose of the site and attract it to the site should be used. Of course, this is not the only standard. In addition, keyword usage, quality score and offers also become important. Everything preferred in the AdWords working system affects the other.

In this period when technology manifests itself with social media, Facebook and Instagram are among the most popular social media applications. Advertisements placed on these two sites return with very successful results. Facebook and Instagram ads have many advantages. Because here it is possible to determine both the audience of the advertisement and its process. In addition, it also provides analysis to the person or institution giving the advertisement.

Facebook and Instagram ads and their effects cannot be ignored in terms of using the effective features of artificial intelligence. If the advertised audience is on Facebook and Instagram, this provides much more effective results. However, if such a situation is not the case, this situation is also analyzed and this method is abandoned.

Youtube marketing is actually a type of digital marketing. Youtube is an application that is widely used especially in our country and has a high reputation in the world. For this reason, the advertisements given here can provide much more effective results. YouTube actually has a special area for understanding people's likes and dislikes.

Buttons such as like, dislike, share, subscribe actually make it easier to choose a target audience while advertising many things. At the same time, it provides the opportunity to appeal to more people. For this reason, it is very important to open a YouTube account. Necessary visual design and video production works are also carried out for the advertisements that will be included in the sponsored advertisements. In other words, the entirety of marketing is included within our scope of service.

Digital marketing has some methods. However, digital marketing methods are always variable and therefore the audience the company or brand addresses is much more important. Based on this, one or more methods should be preferred. It is possible to get maximum efficiency with digital marketing methods. This is possible for e-commerce sites as well as for the entire scope of marketing.

SEO is also known as search engine optimization. Search engine optimization, which has a very important place in digital marketing, includes a necessary work to make commercial and company sites stand out in search engines. There is a significant increase in the click rates of the top ranked and leading companies. Although this alone is not enough, it is very effective at many stages.

E-mail marketing is a method that has been used for many years and actually offers the opportunity to be in direct communication with the customer. Customers who visit the companies' websites are offered an e-mail advantage, and they can be contacted directly via e-mail, depending on their preference. It is also important for the company to remind itself.

Social media marketing is among the trend marketing methods of recent years. With this method, all or a significant part of social networks are used. There is also an advantage here for companies that are hesitant about the budget, because this method is seen as a full price performance.

With content marketing, companies find the advantage of explaining themselves and their products. Of course, not every content falls within this scope, so correct content production should be taken into consideration. Order is very important in content marketing so that existing customers are informed and new customers have a basic idea.

Re marketing technique is also known as remarketing. It is the technique of presenting the site and especially the products visited to the person after they have visited a site before. It is seen that it is widely used especially by shopping sites.

SEM, also known as Search Engine Marketing service, is associated with the results section of search engines. It is a paid system and is budget-related. An increase in sales is expected as the site rises to the top.

Thanks to the Display Advertising system, longer-term effective advertisements can be achieved. Thanks to this system, which also includes video content, you can get the best efficiency from display ads. In other words, instead of multiple advertisements, a single advertisement in display form can be effective on a company basis.

The importance of digital marketing has been increasing day by day in recent years. Thanks to digital marketing, many companies and brands stand out. This is also related to how companies and brands make money. Effective results can be obtained as a result of digital marketing service. However, you should pay attention to the company from which you receive digital marketing services. The company must regularly work on your site and advertisements. It is also very important that these efforts go according to the correct and determined plan. Regular reports should be taken into account. These reports must be examined completely and objectively. Our Mediator company, which provides all these, creates the best strategies for your brand or company. These companies see the impact of digital marketing intensely.

Digital marketing has many performance indicators. These indicators need to be monitored regularly and data collected. The entirety of this service is included in digital marketing. These indicators are also effective in seeing how successful the digital marketing service is. The most important of these are website visits. Studies are carried out based on the average number of visits to the site.

After the digital marketing service starts, the increase in the number of visitors to the site should be examined. In addition, it should be mentioned how long the visitor stays on the site and what those who visit the site for the first time do. An analysis should be made based on their first interaction with the site. These include click-through rate, or CTR. Some studies on the percentage of people who click on the link should also be included in the analysis. Even if the site is clicked on, the average process shown on the site is also important. Besides all these, marketing ROI is taken into account. Because the budget and time spent on the marketing campaign are important. For this reason, the ratio of cost and income is actually made.

This calculation is made on a long-term basis and a net income and investment calculation is made accordingly. However, these are with calculation indicators on the website. Therefore, it is possible to say that there are actually many more indicators. Analyzes are made via YouTube, Instagram, Facebook and many other social media and applications. While analyzes can be site-specific, there are also special programs we work on.

Although there are many digital marketing methods, it is a matter of curiosity which one to choose. However, there is no generally valid information for this. Even though such things are said, this is not actually true. Because each company requires a different marketing method. Sometimes, more than one marketing method comes to the fore.

It is necessary to develop digital tactics for every company. These developments are specific to companies and project planning should be made accordingly. Of course, this depends on tactics and there are many factors that affect these tactics. The digital marketing company you work with is the most important element of this. Sometimes there are companies that can be cited as examples of small-scale businesses.

The SEO strategies of these small-scale businesses or the discounts announced via e-mails are much more effective. However, for large companies, it is possible to make more serious fees and the better work that comes with them. For example, web broadcasts, paid programs and the like are included in this scope.

Certain studies should also be carried out for the relationship between digital marketing and digital media. While digital media with audio content is effective for some companies, instant notifications within the application stand out for some companies. Of course, banner ads and window ads are also preferred for many companies. There are several alternative ways for digital marketing. One of these is internet marketing and the other is content marketing. Internet marketing is actually a scope and includes many elements. In fact, it is one of the preferred methods to reach the main customer.

The pricing of this service is as important as the digital marketing service for many people. Brands or companies pay great attention to pricing. For this reason, digital marketing price information must be provided as well as the transactions to be performed. Digital marketing prices have a budgeting based on certain points. The most effective elements here are Google ADS and SEO. At the same time, applications such as social media and YouTube are among the most effective factors. For these services, a company or brand review must first be carried out.

After contacting us, we, as the Mediator team, start the necessary work. While we make your websites stand out, we work to increase the sales of your products, if any. Of course, all of this is a process because for these processes it is necessary to determine the audience you are addressing. During this process, we stay in touch with you and initiate a process that leads to the result you want. It will also be possible to make a pricing before the first inspection. In this way, you can also learn about the services included in the pricing.

Our contracts are made and if the price suits you, payments can be made monthly or annually. It is not possible for a website and a brand to reach the desired point at once, but only over a period of time. At this stage, we maintain stability throughout the process and highlight your website and brand accordingly. Therefore, contracts are necessary to guarantee the process. You can contact us to get more detailed information and to ensure that your brand can achieve the desired performance.