A few days before the Apple WWDC event, many were expecting some significant changes. According to the latest news, Apple is developing a search engine that can replace Google. In addition to this post by an American blogger, he shared various posts about what will happen at the conference. Stating that the company is working on a search engine, Scoble stated that there is no information about how or in what way this will happen. When the search engine is mentioned, the first thing that comes to mind is Google. For this reason, Apple needs to make a great effort to adopt its own search engine to users. Apple can achieve this goal in the long run by using its own search engine by default on iOS and macOS systems.
Search engine will be focused on Siri
Rumors that Apple is building its own search engine have been going on for years. Technology writer Robert Scoble recently shared what he thinks will be introduced at WWDC in a Tweet thread. Scoble stated that there are important studies on augmented reality in particular.
The biggest selling point of the potential Apple search engine will likely be increased user privacy. Apple has made great efforts in recent years to differentiate itself from its competitors by emphasizing that “privacy is a fundamental human right” and “one of our core values”.
Google has been the iPhone's chosen search engine for over 10 years. Allegedly, Google pays Apple between $8 and $12 billion each year for the search engine deal. If this deal is blocked by the Justice Department, Apple may have to provide an alternative for its iPhones.
