WHEN MY BUSINESS IS CLOSING: Google has made an important decision that closely concerns many businesses. Google, the world's largest search engine, has stated that the My Business application will no longer be used. The Google My Business profiles created by the companies will be removed from publication with this decision, but Google has not given a time for this and stated that it will be closed in 2022.
What should businesses do?
According to the statement from Google, the Google My Business App is being retired. Business accounts will now be able to update their updates on Google Maps and Google searches for their customers. Here is the statement made by Google:
Update the way you communicate with customers. Soon, the Google My Business app will be retired. You will now be able to use Google Maps and Search to manage your profile instead of this app.
Managing your Business Profile directly on Google
Important: The Google My Business app will soon be replaced by the Google Maps app. You can start managing your Business Profile on Google Maps and Search. If the Google Maps application is not installed on your device, you can download the application immediately and easily update your business information and connect with your customers.
With the Business Profile on Google Maps and Search, you can do the following:
- Editing your profile: You can easily update your business information, edit your working hours, and add menus.
- Promote your business: You can stand out on Google by adding photos and updates.
- Connecting with your customers: You can communicate with your customers by answering comments and questions.
- If you're a business owner or manager, you can create and edit a Business Profile for customers to find on Google Maps and Search.
- After verifying your Business Profile, you can make changes to your profile via Google Search and Maps.
Important: Some of the features used to manage your Business Profile may differ between Google Maps and Search, and may vary depending on your business system.
Getting started with Search and Maps
What Is Google My Business, What Does It Do?
Google My Business is translated into Turkish as "My Business". We can say that this registration system, which is a feature offered by Google to business owners, increases the visibility of your company and e-commerce site in general.
Where and what is Google My Business used for?
This feature, which is especially important for small-scale businesses, provides maximum benefit in terms of availability. GMB; helps local businesses appear in search results without spending an extra budget.
With the Google Business Profile, you can manage how your local business appears on Google products like Maps and Search. If you run a business that serves customers in a specific location or serve customers within a specific service area, your Business Profile can help users find you. Verified businesses on Google are twice as likely to be considered reputable as unverified businesses.
Put yourself in a potential customer's shoes. This customer is 3 blocks away from your store and you provide the best service in this area. Let's say a friend recommended your business. What will this person find if they search for your services on Google?
Your presence in your Business Profile can help customers discover the products and services you offer, contact you, and find your location.
