With the rise of social media, businesses that seriously use social media to market their products can use messaging applications such as WhatsApp to collect orders. Being aware of this situation, Facebook aims to use WhatsApp directly for sales with its new business model. Launching the catalog feature for the Business application, WhatsApp also enables the creation of a showcase for businesses that do not have an official website.
Companies that sell through WhatsApp often have to send their customers the picture of their catalog or the addresses of their websites many times. Thanks to the new feature, once a well-structured catalogue, customers can decide what to buy without any messaging, or even order directly.
